Tools for coaches who run real businesses.

A suite of tools built by someone who knows your business from the inside. Each one solves a problem you've been duct-taping together with spreadsheets and good intentions.

The toolkit

Five products. Each one built to solve a real problem, not to pad a feature page.

Tend Early access
Client CRM
SL
Sarah L. Active
MK
Marcus K. Follow up
JR
Jen R. Active
  • Every client, note, and next step in one place
  • Built for coaches, not enterprise sales teams
  • WhatsApp and call notes flow in automatically
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Flow Early access
Content engine
Idea → Angles → Draft → Publish
  • One idea becomes a week of content
  • Writes in your voice, not AI-slop
  • Generates hooks, carousels, and threads
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Content Scheduler Live
Multi-platform publishing
9:00 Instagram carousel
12:30 LinkedIn post
17:00 Twitter thread
  • Write once, publish everywhere on schedule
  • Instagram, LinkedIn, Twitter, and more
  • Queue management and analytics
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Coach Bot Coming soon
Knowledge assistant
How do I handle a client who keeps cancelling?
Based on your framework, here are three approaches...
  • Your whole body of work, trained into a bot
  • Answers questions at 2am so you don't have to
  • Custom-built on your content and methodology
Join waitlist
Chat Scheduler Early access
Conversational booking
I'd love to chat about coaching
Great. I have Thursday at 10 or Friday at 2. Which works?
Friday please
  • Prospects book through a conversation, not a form
  • Qualifies and schedules without you lifting a finger
  • Works on your website or via a shared link
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"Every tool here started as something I built for my own business. They work because they were designed by someone who runs the same kind of business you do."

William Gan · Ex-BCG and Reforge operator, 4 years coaching founders.

Need something that's not on the list?

I build custom systems too. If you've got a workflow held together with sticky notes and willpower, let's talk.

Book a call